Advertisers Are Using BraveĪdvertisers seem to be taking notice of Brave's browser user increases as BAT purchased for ad viewing rewards has been steadily climbing when measured in dollars.įor the first quarter of 2021, Brave spent $1.15 million on BAT token for Brave rewards purposes. Monthly Active Users of the browser are up 85%. The year over year increases in Brave browser usage have been impressive. According to Brave, there are now over 62 million monthly active users and 19.2 million daily active users. When I wrote about the token last April, there were roughly 29 million monthly active users of the browser. The growth of the Brave ecosystem has been very strong in the last year. For a deeper analysis of why that model is beneficial for content consumers, publishers, and the advertisers who are subsidizing all of the activity, take a look at my previous coverage titled BAT: Building a More Free and Fair Internet. The BAT token is made possible with the proceeds from in-browser campaigns that are ordered through Brave's ad platform. Users who receive the BAT token for viewing ads can choose to either take the BAT token for themselves or designate its distribution to the online publishers that they enjoy reading or watching. Users of the browser can opt into Brave's ad-serving model and earn BAT token in exchange for willingly receiving advertising. The backbone of the ecosystem is Brave's web browser that has built-in privacy and ad-blocking features.
The Brave ecosystem is designed to reward both publishers and web users to a larger degree than what is currently experienced in the "web 2" model. In this article, I'll briefly revisit the utility of BAT, update some of the key metrics in the ecosystem, and compare recent price performance to creator coin peers. BAT is a key component in a fast growing ecosystem that provides real utility in a blockchain-based model. However, unlike many of the altcoins in the cryptocurrency space, Basic Attention Token has continued to be linked to real economic activity despite the declining prices.
Like most altcoins, the price of BAT has done very poorly since that article was published. It has been 15 months since I last covered Basic Attention Token ( BAT-USD) for Seeking Alpha.
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